Search Engine Marketing

SEM - Definition and Common use

SEM (Search Engine Marketing) was once used to refer to both SEO and paid results activities. Over time, the industry has adopted the SEM acronym to refer solely to paid search.

Google AdWords

Google AdWords is by far the most popular paid search platform used by search marketers. It offers PPC and CPM advertising as well as site targeted banners, text and rich media ads.

Quality Score

Google AdWords Quality Score is a number given to a keyword, that reflects how relevant Google thinks your keywords, ads and landing pages are.


A campaign can be defined as the place where you specify elements like network, geographic locations, budgets, languages, ad scheduling, bid strategy and more.


Cost-per-click refers to the currency amount that you will pay for a user that clicks on your ad.


Cost-per-thousand impressions refers to how many times an ad get displayed. It relays on a display network bidding model where you will pay for every 1000 impression.


Call To Action refers to a specific written keywords in your ads, that visitors will act upon: Buy Now, Call Now, Sign Up, More Info, Get Pricing etc .

Steps we follow in our SEM strategy

Google AdWords: SEM

Keyword Research

Based on the product you want to promote, we research your target audience and the keywords that describe the best your target. The main target is to determine specific keywords for the highest return on investment.


We analyze metrics like number of clicks, impressions, cost, cost-per-click, conversions and more in order to improve the campaign every day. A closer look is needed as long as the campaign is running.

Cost Optimization

Paid campaigns are meant to increase conversions by decreasing the associated costs. In order to achieve that, all the elements of a campaign must be well done: AdGroups, Ads, Keywords, Landing Pages, budget optimization and much more.

Transparent work

We work consistently on your campaign in order to deliver the best results. We will always be opened to discussions, meetings or calls.

Social Media Advertising

Social Media advertising is a real driver of leads and sales. Facebook, Twitter and other social networks are filled with hundreds of millions of consumers. Social media advertising platforms offer very effective targeting capabilities.


Facebook has one of the most complex social advertising platforms, with a whole array of targeting options. You can target audiences based on location, language, age, interest and other common demographics.


LinkedIn targeting, not unlike the social network itself, is very good for employee and company specific targeting. Ads can be directed to be seen by people working on a specific industry, based on their position or seniority.


Twitter is one of the social ad platforms that allows you to target your ads to specific groups of people. Like most platforms, Twitter allows you to target people based on location, gender, languages, interests and device. There are three different kinds of Twitter Ads: Promoted Accounts, Promoted Trends, and Promoted Tweets.


YouTube advertising is a product that relays on AdWords.
YouTube's unique combination of video access, sharing and community, creates an unmatched opportunity for audience engagement.